India produces the highest number of runs every year, but 2020 is a different story. The Hindi film industry based in Mumbai generates approximately 20% of the total revenue in the media and entertainment industries. In 2019 the total revenue for the Indian film industry was 191 billion dollars. Notably, the digital/OTT platforms accounted for 19 billion rupees worth of revenue.
However, 2020’s earnings are projected at 183 billion rupees. This year the OTT platforms are going to benefit from the pandemic. Still, another new trend that has caught the attention of the cinema industry is the rise of regional cinema. There are four major regional cinema industries in the South: Malayalam, Kannada, Tamil, and Telugu. On the other hand, Bengali and Gujarati movies are also taking long strides. In this article, we are going to understand the setbacks and opportunities for Indian cinema in the year 2020.
Every year the Indian film industry produces 1000 movies, probably the highest in the world. This number is only going to increase as regional cinema is improving day by day as they continue to adopt new technologies and methods. Recent support from the government in preventing piracy has also helped filmmakers to be more confident with their projects. Independent filmmakers are seen as emerging players with their budgets growing steadily. OTT players like Netflix and Amazon Prime are investing heavily to acquire the exclusive rights over movies, and they are also partnering with web series producers. 1992 Scam, based on Harshad Mehta is the latest original web series that is getting wonderful reception.
The setbacks are equally big this year. The lockdown has stopped the shooting for almost six months, making it difficult for artists to make two ends meet. The recent controversy over narcotics and SSR death is also posing a major threat to the industry. Despite the challenges, Affix Film Production House finds that the Indian cinema is strong enough to make a comeback after 2020.